Determine Your Launch Date:
The launch date for your telephone
answering service is when you plan to “go live” and begin answering calls.
By then you will need your equipment installed, the phone lines in
and working, your staff hired and trained, and most importantly, a group
of clients ready to use your service. These will all be addressed in
the following steps, but it is advisable to set a target date so
that you have a goal to shoot for. Failure to set to stick
to your launch date, will result in costly delays and loss of
respect for clients who are waiting to use your service.
Start by asking your equipment vendor how
long it will take them to deliver the equipment to you once you
order it. Once it arrives, it will take a couple weeks to
install and a few more for training. Obviously smaller,
more basic systems take less time. Ask the same question
of your phone company. The greater of the two time-frames
is the soonest that you can set your launch date.
At this same time you will need to begin
lining up clients, as well as hire and train staff.
Assuming that the staff you hire needs to give two-weeks notice
to their current employer, start hiring one month before your
launch date (one week to interview and make your selections,
two-week's notice, and one week to train. As far as sales
and marketing, you can always do more, but if you start too soon
before your launch date, prospective clients will get tired of
waiting and make other arrangements. Allow at least four
weeks for active marketing but no more then eight.
Mesh the particulars of these four elements
together to make a time line and project your launch date.
Just keep in mind that you can only do so much at one time, so
don't over commit yourself.
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