|
Action Plan
Begin
Preliminary Marketing:
This
is the other critical step and where most start-up telephone answering services
fail. Phone answering service is an
intangible, commodity-like service that is hard to sell.
Even clients who are unhappy with their present answering service
are reluctant to switch because of fear of the unknown and a worry that
your service may be even worse. In addition, since you are just
starting out, you don't even have an office or staff to show off
to your prospects.
At minimum, you need:
-
Business cards
-
An inexpensive, but professional looking brochure
-
A service and price list (these three items must all match
each other)
-
Sources for leads (join professional organizations and leads
groups)
-
Professional attire to wear when making sales calls
-
The willingness to diligently keep selling, no matter how
many people say "no."
<-
previous step -
action plan list -
next step ->
|
