Frequently Asked Questions

Question: The only answering service in the area is awful.  Should my business plan be to offer better service for a lower price?

Answer: The local service may be awful because they have no competition to keep them sharp.  Once you provide that competition, expect them to improve service and lower their rates.  Conversely, they may only be perceived as offering poor service.  Again, once there is competition, that perception may change.  It is never a good idea to compete on price.  There will always be someone else who will offer the same service for less.  Remember that the client who chooses your service based on price, will leave your service just as quickly for the same reason.  The best strategy is to focus on providing high quality service.  This can be done either at a competitive price or a premium price.  (For many people, the more they pay for something, the better they believe it to be.)

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